Case studies from my work as a consultant, in-house SEO manager and agency specialist. Every number comes from Google Search Console, Semrush or the ad platform.
Written by Juan José Giraldo, SEO consultant, 5+ years Last updated:
Ongoing roles
600+ US car dealerships
Technical SEO, Google Business Profile, content and AI optimization at Reunion Marketing, an Inc. 5000 automotive marketing agency.
18 US e-commerce stores, 3M+ products
SEO supervisor for a group of parts stores, leading a team of three SEO specialists and one assistant.
Technical and programmatic SEOaa-meetings.com
950K organic clicks in 16 months for a national directory
Long-term SEO for a national directory of recovery meetings: indexation of tens of thousands of city pages, technical fixes, internal linking and weekly reporting with Semrush and Search Console.
950Ktotal clicks, Jan 2025 to Apr 2026
17.1Mimpressions in the same period
10.2average position, improved from about 14
26.81%Semrush visibility vs 22.95% for the main competitor
Organic visibility vs main competitor (Semrush, May 2026)
aa-meetings.com26.81%
Main competitor22.95%
Keywords in top 3: 3,020. In top 10: 7,360 (Semrush Position Tracking, March 2026).
Google Ads · lead generationRecovery services lead generation
A $10 cost per lead, held for four years
Google Ads management for lead generation in the addiction-recovery sector, with continuous optimization of keywords, ads and landing pages against competitors paying five to twelve times more per lead.
$10consistent cost per lead
4+years of continuous management
$143Kad spend managed in 2025
Cost per lead: ours vs competitors (2024)
Our CPL$10
Competitor A$55
Competitor B$75
Competitor C$100
Competitor D$120
Competitor CPLs from the campaign tracker used for the account.
Programmatic SEO · fintechaltfunding.com
50+ state pages and 230+ metro pages for a financing brand
A complete programmatic architecture for a merchant cash advance company: landing pages by state, metro and city, optimized for high-competition financing keywords.
50+state landing pages
230+metro and city pages
270+indexed pages in total
Local and programmatic SEOlibertadcapital.com
Location pages for a working capital lender
Programmatic landing pages covering the main US metro markets, with content by city and type of financing across two verticals: merchant cash advance and working capital.
50+metro markets covered
2verticals: MCA and working capital
SEO and UXtherapist.org
Full SEO and UX rebuild of a therapist directory
SEO-first redesign: heading structure, complete metadata on every page, landing pages by state and city, and UX changes that made it easier to find a professional.
50/50states covered
30K+localities in the programmatic structure
100%pages with optimized metadata
Technical SEO auditcrescentcity.com
From an invisible site to an indexable one
A complete technical audit and roadmap for a property rental company in Louisiana: SSL, indexation, robots.txt, Search Console, Analytics, alt text and local content structure.
6critical technical issues solved
GSC + GA4and XML sitemap implemented
Content SEOentrepreneurevolved.com
An SEO content pipeline of 25+ articles
SEO content strategy for a business and entrepreneurship publication, with keyword clusters in AI, fintech, automation and financial markets.
25+articles published and optimized
4topic clusters
Figures are taken from the tools named in each case and reflect the periods shown. Past results do not guarantee future rankings.
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